Dmacgrails
A streetwear and sneaker e-commerce operation I started at fourteen and ran for five years.
My first job was washing dishes at a restaurant. I was fourteen, obsessed with sneakers and streetwear, and the checks didn't come close to covering what I actually wanted. Dmacgrails was the answer: my first business, built so the thing I loved could pay for itself. I started buying and reselling sneakers and clothing online, and what began as flipping pairs grew into a real operation: distribution partners, consignment deals, and a 7,000-member community, and I ran every part of it, sourcing, pricing, marketing, fulfillment, and the books, for more than 1,000 customers over five years.
What started as a teenage hustle to afford more sneakers turned into a five-year education you can't get in school: how to negotiate with partners twice my age, how thin margins force discipline, how a reputation gets built one order at a time, and how far you can take something when you're the only one accountable for it. Most of what I've built since sits on instincts that started here.
