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PLANET 04 · DMACGRAILS · EST. 2016 · STATUS: DORMANT← back to system
SPECIMEN OVERVIEW

Dmacgrails

A streetwear and sneaker e-commerce operation I started at fourteen and ran solo for seven years.

EST.2016
SOLOFROM AGE 14
1,000+CUSTOMERS
7,000-MEMBERCOMMUNITY
Portrait seated behind a large pile of sneakers, holding one pair up
@dmacgrails · still live →
field notes

Before any of the rest, there was Dmacgrails. I started it in 2016 at fourteen, buying and reselling sneakers and clothing online, and I ran every part of it myself: sourcing, listing, photography, customer service, shipping, and the books. It grew past 1,000 customers, with a 7,000-member community around it, and kept running through high school and most of college.

It was a teenager's business, not a serious company, and I won't pretend otherwise. But it ran for years, made real money, and taught me the things you only learn by doing it young: selling is harder than buying, the unglamorous parts are most of the job, and you earn trust one order at a time. Most of what I've built since sits on instincts that started here.

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